Analytics Translator / Marketing Mix Modeling
English
₹15000/MONTH
1 Year
Bachelor's degree
Work From Office
Date Posted
09-Jul-2026
Location
Maharashtra (MH), 1
Job Type
Full Time
Company
Group
Description
Job Details
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Location: Mumbai, Maharashtra
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Job Number: 164606
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Relocation Assistance: Not Provided
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Work Arrangement: Hybrid
About Colgate-Palmolive
Colgate-Palmolive is a global consumer products leader operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
We are a caring, innovative, and growth-focused company, committed to reimagining a healthier future for people, their pets, and the planet. Guided by our core values—Caring, Inclusive, and Courageous, we create a culture that fosters collaboration, learning, and innovation.
If you want to work in a company that values creativity, experimentation, and authenticity, Colgate-Palmolive is the place for you!
About the Role: Marketing Analytics Manager
In today’s rapidly evolving analytical and technological landscape, the Marketing Analytics Manager plays a crucial role in driving data-driven insights and business growth for Colgate-Palmolive across Asia Pacific (APAC).
This role involves developing analytics frameworks, delivering marketing analytics programs, and translating data into actionable insights. You will collaborate closely with the Integrated Brand Experience (IBE) team to optimize media investments and enhance marketing strategies.
Core Responsibilities
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Partner with commercial teams to translate marketing analytics into business insights.
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Drive cross-market findings from the Marketing Mix Modeling (MMM) program and extract regional insights.
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Collaborate with data engineers & data science teams to standardize and streamline marketing analytics processes.
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Integrate MMM with performance marketing analytics for a holistic business impact view.
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Enhance media strategy effectiveness by integrating insights from content & digital optimization metrics.
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Develop analytics partnerships with platforms like Facebook, Google, TikTok, etc.
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Stay updated on industry trends, including emerging areas like Attention Analytics.
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Implement test-and-learn analytics, including A/B testing for digital campaigns.
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Create analytics frameworks for new business areas such as E-commerce & CRM.
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Establish media simulations and hypothesis-driven test-and-learn models in APAC.
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Build & maintain marketing analytics dashboards for performance tracking.
Key Internal & External Stakeholders
Internal:
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IBE, Digital, and Brand Teams
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Global Analytics Team & GIT (Global Information Technology)
External:
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3rd Party Agencies (Analytics, Digital, and Media)
Required Qualifications & Experience
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7+ years of experience in Analytics & Insights.
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Proven expertise in translating Marketing Mix Models (MMM) and media effectiveness programs into actionable business insights.
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Strong background in digital media analytics, with exposure to media effectiveness measurement.
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Experience in advertising & content measurement is a plus.
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Background in analytics/insights/media/digital agencies or an in-house analytics translator role.
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Ability to bridge commercial needs with analytical solutions and guide data science teams.
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Experience handling structured and unstructured data for deep analysis.
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Hands-on experience with marketing analytics dashboards (preferred).
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FMCG industry experience and Asia Pacific market knowledge are advantageous.
What You Can Expect at Colgate-Palmolive
✅ Work in a world-class multinational company that fosters growth & innovation.
✅ Collaborate with global teams across Asia Pacific and beyond.
✅ Gain deep business insights and expand your strategic & analytical capabilities.
✅ Be part of a supportive and diverse team that values its people.
✅ Enjoy opportunities to advance your career in a global FMCG leader.
Our Commitment to Diversity, Equity & Inclusion
At Colgate-Palmolive, we believe in building an inclusive and diverse workplace that reflects the communities we serve. We celebrate authenticity, respect individuality, and support professional growth for all employees.
Equal Opportunity Employer
Colgate-Palmolive is an Equal Opportunity Employer, ensuring that all qualified applicants receive consideration regardless of race, gender, identity, age, disability, marital status, veteran status, or any other protected attribute.
If you require reasonable accommodation during the application process, please complete the request form provided.
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