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Date Posted
05-Jul-2026
Location
Uttar Pradesh (UP), 1
Job Type
Full Time
Company
Group
Description
Job Details
- Position: Digital Marketing Executive
- Job Type: Full-time
- Pay: ₹25,000 - ₹40,000 per month
- Shift: Day Shift (Monday to Friday)
- Location: Remote (Quarterly Huddles)
- Benefits: Work from Home
Full Job Description
We are looking for a Digital Marketing Executive to ensure our brand connects meaningfully with our online audience, creating a strong and engaging presence across all digital channels. This is an opportunity to work remotely in a fast-paced, purpose-driven environment, where your strategies will directly contribute to brand awareness, recall, and community engagement. If you’re passionate about leveraging digital marketing for impact, this role is for you!
Company Overview
Impresario Global is a Social Impact MarTech startup engaged in social causes under the concept of #HumanityWithPurpose. Our proprietary psycho-social intelligence-led research tool assesses the knowledge, attitude, and practice of social responsibility. Backed by a global-first tech-enabled marketplace, we aim to drive pro-social changes at the community and individual levels.
Key Responsibilities
???? Strategy & Trend Analysis
✔ Stay updated with emerging digital marketing trends and technologies.
✔ Develop and implement data-driven marketing strategies aligned with business goals.
✔ Conduct industry research and analyze competitor strategies for growth opportunities.
???? Campaign Management & Execution
✔ Plan, manage, and execute multi-channel marketing campaigns, including:
- Email marketing (monitor open rates, CTR benchmarks)
- Social media marketing (track engagement rates, follower growth)
- Search Engine Marketing (SEM) & Display Advertising (CPC, ROI optimization)
✔ Continuously test, optimize, and evaluate campaign performance.
???? SEO & Website Optimization
✔ Conduct keyword research to identify ranking opportunities.
✔ Optimize website content for improved SERP visibility.
✔ Perform website audits and manage backlinking strategies to enhance domain authority.
???? Content Development & Creative Strategy
✔ Develop original marketing content for paid and organic promotions.
✔ Design essential marketing creatives for social media and digital platforms.
✔ Utilize Content Management System (CMS) tools for promotions.
???? Online Reputation Management (ORM)
✔ Design and implement ORM strategies for sentiment management (positive, negative, and neutral).
✔ Monitor brand reputation and engage in proactive response management.
???? Performance Analytics & Reporting
✔ Use marketing analytics tools to track website & social media data.
✔ Monitor key digital metrics:
- Website traffic (visits, bounce rate, session duration)
- Campaign performance (CTR, conversion rates)
- Social media engagement (likes, shares, comments)
✔ Optimize marketing strategies based on data-driven insights.
Qualifications & Skills
✅ Fresh graduates/Bachelor’s degree in Marketing, Advertising, Business Management, or related fields.
✅ Strong knowledge of marketing techniques and databases.
✅ Hands-on experience with CRM tools, Google AdWords, and online analytics.
✅ Excellent analytical skills and proficiency in Google Analytics.
✅ Ability to meet high-performance goals and deadlines.
✅ A forward-thinking mindset, actively seeking opportunities and solutions.
Work Timings & Location
???? Work Hours: Monday to Friday, 9:30 AM - 6:00 PM
???? Work Mode: Remote (Quarterly Huddles)
???? Preferred Location: Lucknow, Uttar Pradesh (Remote candidates welcome)
Application Questions
- What is your anticipated and previous CTC?
- What is your notice period?
- Are you comfortable with a remote work setting?
If you are excited about this opportunity and passionate about digital marketing, apply now to become part of the Impresario Global team! ????
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