07-Jul-2026
Delhi (DL), 1
Full Time
Huntsman
Position: Digital Marketing Specialist
Job Type: Full-time
Salary: ₹20,000 - ₹30,000 per month
Location: Remote
We are seeking a skilled Digital Marketing Specialist proficient in both organic and paid lead generation strategies. This role is crucial for driving our company's growth by leveraging innovative organic marketing approaches and executing targeted paid advertising campaigns. Your role will focus on attracting, engaging, and converting high-quality leads into loyal customers.
Paid Lead Generation:
Google PPC Campaigns: Manage and optimize Google PPC campaigns, including keyword selection, ad content, and landing pages, to ensure maximum ROI.
Facebook & Instagram Lead Generation: Develop and implement strategies to generate leads via Facebook and Instagram platforms.
Events: Plan and manage events aimed at generating leads from both direct customers and partners.
Paid Analytics: Track and analyze the performance of paid campaigns, adapting strategies based on insights to ensure efficient spending and ROI.
Organic Lead Generation:
Content Creation & SEO: Create SEO-friendly content for blogs, white papers, and case studies to improve organic search rankings and attract leads.
Email Marketing: Design and execute segmented email campaigns to nurture leads through the sales funnel and encourage conversions.
Social Media Engagement: Grow and manage our presence on platforms such as LinkedIn, Instagram, Medium, and Quora, fostering community engagement and sharing valuable content.
Webinar Management: Organize and host webinars and online events to engage audiences, generating leads through registrations and active participation.
Community Engagement: Participate actively in relevant online communities and forums, promoting our brand and attracting organic traffic to the site.
Organic Analytics: Monitor and analyze organic traffic and engagement metrics, continuously improving strategies and generating performance reports.
Proven experience in both organic and paid lead generation strategies.
Experience in managing Google PPC, Facebook, and Instagram campaigns.
Strong content creation and SEO skills to drive organic traffic.
Experience in email marketing and social media engagement.
Ability to manage webinars and community engagement initiatives.
Strong analytical skills to track and report on the effectiveness of both paid and organic campaigns.
Salary: ₹20,000 - ₹30,000 per month
Work Location: Remote
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