Manager - Performance Marketing, Digital Business
English
₹15000/MONTH
1 Year
MBA
Work From Office
Date Posted
04-Jul-2026
Location
Maharashtra (MH), 1
Job Type
Full Time
Company
Huntsman
Description
Performance Marketing Manager – Full-Time | Mumbai, India
Job Details
???? Position: Performance Marketing Manager
???? Job Type: Full-time
???? Location: Mumbai, India
Job Overview
We are seeking a results-driven Performance Marketing Manager who thrives in a fast-paced digital environment. The ideal candidate is analytical, proactive, and adaptable, with a strong ability to craft and implement data-driven marketing strategies. This role focuses on driving subscriptions and viewership growth using consumer insights, market analytics, and continuous optimization.
Qualifications & Experience
✔ Education: Postgraduate Diploma / MBA in Marketing Management.
✔ Experience: Proven experience in digital marketing, performance marketing, or a growth-focused role.
✔ Expertise in:
- Managing performance marketing campaigns across multiple digital channels.
- Data-driven decision-making and analytics-based strategy optimization.
- Working independently and taking initiative as a self-starter.
Key Responsibilities
1. Campaign Strategy & Execution
✅ Analyze historical brand and content performance to identify growth opportunities.
✅ Monitor Google, Facebook, and other emerging digital channels to stay ahead of trends.
✅ Adapt strategies based on consumer behavior and market dynamics.
✅ Develop and execute multi-channel performance marketing campaigns aligned with business goals.
✅ Convert marketing objectives into actionable growth plans with clear KPIs.
✅ Utilize a test-and-learn approach to optimize marketing campaigns across Facebook, Google, affiliates, and programmatic platforms.
✅ Collaborate with internal and external teams to ensure seamless execution of marketing strategies.
2. Data-Driven Optimization & Growth Hacking
✅ Manage the marketing funnel by monitoring, analyzing, and optimizing campaigns in real-time.
✅ Utilize advanced analytical tools like AppsFlyer, Google Analytics, and Looker to gain valuable insights.
✅ Conduct A/B testing for creatives, messaging, and audience targeting to enhance campaign performance.
✅ Work closely with the analytics team to rapidly scale successful strategies.
Why Join Us?
Join Sony Pictures Networks, home to some of India’s most popular entertainment channels, including:
???? Sony Entertainment Television (SET), SAB, MAX, PAL, PIX, Sony BBC Earth, Sony Marathi, Sony SIX, Sony TEN (1,2,3,4), Sony Yay!
With Sony LIV, our rapidly growing OTT platform, we are at the forefront of digital content innovation. Our production house, Studio Next, is a leader in creating original IPs for television and digital media.
At Sony Pictures Networks, we embrace diversity, inclusivity, and innovation, ensuring a workplace where everyone is empowered to bring their true selves.
???? Recognized as a Great Place to Work:
✅ Consistently ranked among the Best Places to Work – Great Place to Work Institute
✅ Ranked among the 100 Best Companies for Women in India – Working Mother & Avtar Study
✅ Winner in multiple categories at the ET Human Capital Awards 2021
✅ Brandon Hall Group HCM Excellence Award for Outstanding Learning Practices
???? Be a part of a company that goes beyond storytelling – we create experiences beyond the ordinary!
???? How to Apply: Submit your resume and cover letter with the subject:
???? Email: [Your Contact Email]
???? Join us and make an impact in the world of digital marketing!
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