Date Posted
06-Jul-2026
Location
Haryana (HR), 1
Job Type
Full Time
Company
Group
Description
Marketing Head – Gurugram
Job Details
- Job Title: Marketing Head
- Location: Gurugram, Haryana
- Company: Knauf India
- Industry: Construction Materials
- Job Type: Full-time
- Education: MBA preferred
- Experience Required: Proven marketing experience in construction manufacturing or a related industry
- Language: Fluency in English (verbal & written)
- Travel Requirement: Yes
- Salary & Benefits: Competitive salary and additional benefits
About Knauf India
Knauf India is part of the global Knauf Group, a leading manufacturer of construction materials. With a 15+ year heritage in gypsum manufacturing, we continue to expand our footprint in 90 countries with 41,500 team members. We are looking for a passionate and ambitious Marketing Head to lead our marketing efforts in India from our Gurugram office.
At Knauf, we believe in opportunity for all, fostering a values-driven work culture where respect, customer focus, innovation, and sustainability are key principles.
Key Responsibilities
Marketing & Brand Positioning
✔ Implement marketing and COMEX initiatives tailored to India’s market and customer preferences.
✔ Align marketing strategies with local pricing and global brand positioning.
Digital Brand Building
✔ Establish a strong online presence and enhance brand positioning in India’s digital market.
✔ Execute targeted digital campaigns to engage the Indian audience.
Sales & Trade Marketing
✔ Drive sales growth and brand recognition through POS activities, trade marketing, and targeted campaigns.
Go-To-Market (GTM) Strategy
✔ Develop tailored GTM strategies for different Indian market segments (residential, commercial, infrastructure).
✔ Ensure compliance with Indian regulatory and market standards.
Product Management & New Product Launches
✔ Oversee the product lifecycle from ideation to market launch and optimization.
✔ Ensure products meet local market demands and comply with Indian regulations.
Website Content & Lead Generation
✔ Create engaging content for the Indian version of Knauf.com.
✔ Lead online campaigns to boost customer engagement and lead generation.
Digital & Social Media Strategy
✔ Ensure a unified digital and social media presence across local and global platforms.
✔ Implement best practices for consistent brand messaging.
Data-Driven Insights
✔ Use HubSpot, Google Analytics, and other tools to analyze customer behavior and market trends.
✔ Apply insights to optimize marketing strategies and drive business growth.
Required Skills & Qualifications
✔ Marketing Expertise: Proven experience in brand positioning, digital marketing, and GTM strategy.
✔ Strategic Planning: Ability to develop efficient business plans across marketing functions.
✔ Relationship Building: Strong ability to collaborate across teams and stakeholders.
✔ Leadership & Communication: Effective influencing, conflict management, and decision-making skills.
✔ Analytical & Problem-Solving: Data-driven mindset to analyze trends and drive business success.
✔ Global & Local Market Experience: Experience managing marketing strategies across multiple countries.
✔ Adaptability & Creativity: Ability to work in a dynamic, cross-functional environment.
Why Join Us?
✔ Be part of a global leader in construction materials.
✔ Work in a values-driven culture that fosters innovation and sustainability.
✔ Competitive salary & benefits package.
✔ Opportunities for growth and leadership.
Application Process
We value your time and commitment! Expect a response within 7 working days after applying.
Interested? Apply now and be part of Knauf’s journey to build the future of construction! ????
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