PPC Specialist – eBook Sales
English
₹12,259/MONTH
1 Year
Bachelor's degree
Work From Office
Date Posted
04-Jul-2026
Location
Delhi (DL), 1
Job Type
Full Time
Company
Huntsman
Description
Job Title: PPC Specialist (eBook Sales)
Job Type:
- Permanent
- Part-time
- Full-time
Salary:
- 12,259.46 to 28,160.21 yen per month
- Expected weekly hours: 40
Schedule & Shift:
- Morning shift
- Night shift
- Weekend availability
Benefits:
- Work from home
- Additional pay: Accomplishment bonus
Job Description:
We are looking for a highly skilled PPC Specialist to drive eBook sales through targeted digital advertising campaigns. The ideal candidate should have expertise in paid search, social media advertising, and conversion optimization strategies specific to digital product sales.
Principal Responsibilities:
1. Campaign Setup & Strategy:
- Develop and execute PPC campaigns on platforms like Google Ads, Facebook, Instagram, and Amazon Ads.
- Conduct keyword research to optimize ads for eBook sales.
- Implement and oversee A/B testing for landing pages and ad creatives.
2. Advertisement Management:
- Create compelling ad copy tailored to the eBook audience.
- Design visually appealing images and video ads (or collaborate with designers).
- Adjust budgets and bids to maximize ROI.
3. Analytics & Optimization:
- Monitor ad performance using Google Analytics, Facebook Pixel, and other tracking tools.
- Optimize campaigns based on CPC, CTR, ROAS, and conversion rates.
- Implement retargeting techniques to reach more potential customers.
4. Audience Targeting & Segmentation:
- Target demographics, interests, and behaviors of ideal customers.
- Set up Lookalike and Custom Audiences to expand reach.
5. Funnel & Landing Page Optimization:
- Work with designers and developers to improve landing page conversion rates.
- Ensure a seamless checkout experience to reduce drop-offs.
6. Budget Management:
- Allocate and control advertising budgets efficiently.
- Monitor cost per acquisition (CPA) and make data-driven budget decisions.
7. Trend & Market Research:
- Stay updated on platform changes, competitor strategies, and industry trends.
- Experiment with new ad formats and emerging platforms.
Required Skills & Qualifications:
- Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, Amazon Ads).
- Strong understanding of sales funnels & conversion rate optimization (CRO).
- Experience with Google Analytics, Facebook Pixel, and UTM tracking.
- Knowledge of SEO, content marketing, and organic traffic strategies is a plus.
- Excellent analytical skills for data-driven campaign improvements.
- Ability to write high-converting ad copy and collaborate on creative assets.
- Expertise in A/B testing and retargeting campaigns.
- Strong budget management and forecasting skills.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Digital Advertising, or a related field.
- Certifications in Google Ads, Facebook Blueprint, or Amazon Advertising are a plus.
- Experience in eBook or digital product sales is highly preferred.
- Familiarity with PPC tools like SEMrush, SpyFu, Google Ads Editor, and Facebook Business Manager.
Key Performance Metrics:
- Increased eBook sales through PPC campaigns.
- Reduced CPA while maintaining or increasing conversions.
- Improved ROAS (Return on Advertising Spend).
- Higher CTR and engagement on ad creatives.
- Increased retargeting audience & remarketing conversions.
Remote Work Location
This role offers the flexibility of working remotely while driving impactful results in digital advertising.
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