Senior Manager - Digital Marketing & Channel Partnerships
English
₹15000/MONTH
1 Year
Bachelor's degree
Work From Office
Date Posted
04-Jul-2026
Location
Delhi (DL), 1
Job Type
Full Time
Company
Huntsman
Description
Job Opportunity: Senior Digital Marketing Manager
Location: India (with offices in Toronto, U.S., and India)
Job Type: Full-time
Benefits: Health Insurance (plus a comprehensive benefits package)
About TechBlocks
TechBlocks is a leading global digital product development firm that unifies strategy, design, and technology to deliver growth-centric digital product engineering solutions for Fortune 500 companies and global brands including Bell Telecom, Bausch Health, Honda Motors, AES Corp, Thomson Reuters Carswell, First American, and Colliers International.
Our passion is empowering innovators and change-makers at every stage of the product lifecycle. We specialize in building customized business apps that improve efficiency, collaboration, and user experience. With our headquarters in Toronto and offices in the U.S. and India, we help businesses transform into digital enterprises through our consulting, engineering, and post go-live, go-to-market services.
If you have a passion for innovation and leading-edge projects, join our team to make a real impact.
Role Overview
As the Senior Digital Marketing Manager, you will be an integral part of TechBlocks’ Sales & Marketing team. This role bridges individual contribution and team leadership within our matrix-style organization. You’ll flex your creative muscles while guiding and mentoring others to excel in their roles. Your responsibilities include managing external agencies, coordinating with internal teams and stakeholders for web design, video production, event planning, and more. You will also drive joint demand generation activities—both virtual and in-person—with channel partners, and execute various special projects as needed.
Key Responsibilities
Channel Partnerships
- Develop & Manage Partners:
- Build and maintain robust relationships with channel partners (e.g., e-commerce product companies like Adobe, BigCommerce; public cloud players such as Azure, GCP, AWS) to maximize demand generation.
- Identify and evaluate new channel partner opportunities to contribute to sales and market penetration.
- Joint Initiatives:
- Collaborate with partners, vendors, and consultants to create and execute joint marketing initiatives and incentives.
- Train and support channel partners on our products and services to enhance their sales effectiveness.
Branding & Communications
- Agency Oversight:
- Oversee North American-based agencies to coordinate timelines and deliverables for web and digital asset development.
- Content & Thought Leadership:
- Lead content generation efforts and coordinate internal initiatives where subject-matter experts share thought leadership content to drive demand.
- Brand Management:
- Manage directories, awards, and accolades to boost brand confidence.
- Digital Campaigns:
- Work with the Digital Marketing Team to execute cross-channel organic and paid campaigns.
- Continuous Improvement:
- Identify areas for improvement, propose changes, and work collaboratively with stakeholders to implement enhancements.
Events
- Event Planning & Execution:
- Lead planning and execution for both in-person and virtual events.
- Coordinate with venues, external speakers, and vendors to ensure well-executed events.
- Representation & Engagement:
- Represent TechBlocks at events and be prepared to present to audiences as needed.
- Attract guests to booths or meetings during tradeshows or third-party events.
- Additional Initiatives:
- Plan and coordinate internal and external podcasts.
- Maintain brand tone and ensure consistency in sales documents, presentations, and HR materials.
- Strategic Alignment:
- Develop audience-specific strategies aligned with overall company and sales goals.
Requirements
- Experience:
- Minimum of 5 years of experience in marketing with a focus on channel partnerships, event marketing, or agency relationships.
- Experience working in an agency environment is considered an asset.
- Minimum of 3 years of leadership experience.
- Skills:
- Strong relationship-building, problem-solving, and decision-making skills.
- Excellent interpersonal, oral, and written communication skills.
- Ability to articulate creative visions and effectively present ideas to stakeholders, internal teams, and clients.
- Proficient in HubSpot for CRM, automations, and reporting.
- Adaptable and flexible to shift gears as needed.
- Additional Assets:
- Understanding of the technology space (IT Consulting, Software Development, SaaS, Managed Services, etc.) is an asset.
- You must be comfortable speaking in front of an audience.
- Valid passport required for travel to the USA (up to 25% travel) and a valid G-Class license with no restrictions.
- Work Environment:
- Comfortable working in a hybrid work environment.
During the interview process, you will be asked to show samples of previous work, including project plans, and discuss your successes and challenges in managing channel partnerships.
Why Join TechBlocks?
At TechBlocks, you'll be part of a dynamic team that empowers innovation and drives digital transformation for global brands. We offer a competitive salary, comprehensive benefits, and a collaborative work culture that values creativity, growth, and the power of storytelling.
Equal Opportunity Employer
TechBlocks is an equal opportunity employer. We embrace diversity and are committed to providing an inclusive environment where everyone is treated fairly regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.
Join TechBlocks and lead our digital marketing efforts to drive demand and foster brand excellence on a global stage!
Analysis Summary
After reviewing the provided content and referencing industry best practices for digital marketing roles, I organized the job description into clear sections: an introduction about TechBlocks, a role overview that emphasizes both leadership and creative responsibilities, detailed key responsibilities divided by functional areas (channel partnerships, branding & communications, and events), a requirements section that outlines the necessary experience and skills, and a concluding section on why to join and the equal opportunity statement. This structure is designed to ensure clarity and attract candidates who are creative, strategic, and experienced in managing channel partnerships and digital marketing initiatives.
Let me know if you need any further modifications or additions!
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