Description
Job Title: SEO & Digital Marketing Specialist
Location: Madhapur, Hyderabad, Telangana
Job Type: Full-Time, Permanent
Shift: Morning Shift, Day Shift
About Us
Osiltec Consulting PVT is a fast-growing business specializing in web hosting, domains, e-commerce, IT services, and more. We are looking for a talented SEO & Digital Marketing Specialist with 2-3 years of experience to help drive online visibility, improve rankings, and accelerate digital growth.
Key Responsibilities
1. SEO (Search Engine Optimization):
- Develop and execute SEO strategies to enhance organic search rankings and traffic.
- Perform keyword research and competitive analysis to identify SEO opportunities.
- Optimize on-page and technical SEO (metadata, headings, URL structures, site speed).
- Strengthen off-page SEO with link-building strategies, guest posts, and outreach.
- Monitor website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
- Focus on local SEO to optimize Google My Business (GMB) and business directory listings.
2. SEM (Search Engine Marketing) & Paid Ads:
- Plan, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).
- Optimize ad campaigns for better CTR, ROI, and conversions.
- Conduct A/B testing for ads, landing pages, and conversion optimization.
- Track ad performance and provide insights for campaign improvements.
3. SMM (Social Media Marketing):
- Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
- Create and schedule engaging content, posts, reels, and stories.
- Engage with the audience, grow followers, and respond to comments.
- Collaborate with designers and content writers to enhance creatives.
4. Content & Digital Marketing:
- Plan and implement content strategies (blogs, landing pages, case studies, newsletters).
- Ensure content is SEO-friendly and aligns with digital marketing goals.
- Manage email marketing campaigns with tools like Mailchimp, HubSpot, etc.
- Assist in lead generation through digital marketing funnels.
5. Graphic Design & Branding:
- Collaborate with the team to design creatives for social media, banners, infographics, and ads.
- Maintain branding consistency across digital platforms.
- Use tools like Canva, Adobe Photoshop, Illustrator, and Figma for designing visuals.
6. Performance Tracking & Reporting:
- Track and report on SEO, SEM, and social media performance using tools like Google Analytics, Google Tag Manager, Ahrefs, SEMrush, Moz, etc.
- Provide actionable insights for performance optimization.
Requirements & Qualifications:
- Experience: 2-3 years in SEO, SEM, SMM, and digital marketing.
- Tools Proficiency: Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Ubersuggest, etc.
- PPC Campaigns: Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
- WordPress SEO: Knowledge of Yoast SEO, Rank Math, and technical SEO.
- Email Marketing: Experience with tools like Mailchimp, ActiveCampaign, or HubSpot.
- Social Media Marketing & Branding: Experience in content creation and social media engagement.
- Graphic Design Skills: Basic proficiency in tools like Canva, Photoshop, Illustrator, or Figma.
- Analytical Skills: Strong ability to analyze data and suggest growth strategies.
- Communication: Excellent written and verbal communication skills.
Preferred (Bonus):
- Experience in affiliate and influencer marketing.
- Knowledge of AI-based marketing tools (ChatGPT, Jasper, Midjourney, etc.).
- Experience with app store optimization (ASO).
- E-commerce SEO experience (Shopify, WooCommerce, Magento).
- Expertise in lead generation and sales funnels.
Benefits & Perks:
- Competitive salary with performance-based incentives.
- Flexible work schedule or remote work option (if applicable).
- Learning and development opportunities in the latest digital marketing trends and AI tools.
- Paid sick time, paid time off, and Provident Fund.
Education:
- Bachelor's degree (Preferred)
Experience:
- SEO: 2 years (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- Total Work: 1 year (Preferred)
Work Location:
- In person (Madhapur, Hyderabad, Telangana)
Join our team to contribute to the success of our growing digital marketing efforts! ????
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