Description
Job type
Shift and schedule
Location
Infopark-Kochi, Kochi, Kerala
Benefits
Pulled from the full job description
Full job description
Snippet Commerce 360 Pvt Ltd is a forward-thinking IT solutions provider specializing in delivering innovative e-commerce platforms and digital services. We are seeking a seasoned IT Marketing Specialist to spearhead our marketing initiatives, drive lead generation, and enhance our digital presence.
Key Responsibilities:
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, email marketing, and social media, to increase brand awareness and drive traffic.
- Lead Generation: Utilize tools like Apollo.io to identify and engage potential clients, creating targeted campaigns that convert prospects into qualified leads.
- Campaign Management: Plan, implement, and monitor marketing campaigns, analyzing performance metrics to optimize ROI and achieve KPIs.
- Content Creation: Collaborate with the content team to produce compelling marketing materials, including blog posts, whitepapers, and case studies, tailored to the IT and e-commerce sectors.
- Sales Collaboration: Work closely with the sales team to align marketing strategies with sales objectives, ensuring seamless lead handoff and contributing to successful deal closures.
- E-commerce Marketing: Develop and implement marketing strategies specifically aimed at promoting e-commerce products, understanding the nuances of online consumer behavior.
- Market Analysis: Conduct market research to stay abreast of industry trends, competitor activities, and emerging technologies, applying insights to refine marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in IT marketing, with a strong focus on digital channels and lead generation.
- Proficiency in marketing automation and CRM tools, including Apollo.io, HubSpot, or similar platforms.
- Demonstrated success in developing and executing digital marketing campaigns that result in measurable lead generation and sales growth.
- In-depth understanding of e-commerce marketing strategies and experience in promoting online products or services.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, capable of collaborating across departments and with external partners.
Preferred Skills:
- Experience with Apollo or other tools
- Certification in digital marketing or related fields is a plus.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹50,000.00 per month
Benefits:
Schedule:
Supplemental Pay:
Work Location: In person
Expected Start Date: 10/06/2025
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